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The Dark Days are Over!

The Spaces Now Showing reveals 'The Light Side'

guests capturing social picture, hashtag printing


The Space Now Showing, revealed it's new theme yesterday  'The Light Side' following on from its previous theme 'The Dark Side' and causing quite a stir.

  The first floor, white and although, minimalistic offers a beautiful and familiar fashion space that exhilarates your fashion senses by enphasing the space with large mirrors and white-on-white finishes.

  The clothing is displayed beautifully showcasing a collection of local designers, and when you make your way upstairs you need to ensure you have the time to shop for curated decor and gifts that you've never seen before!

  And it doesn’t end there. After shopping your hearts desire pop into their vegan-friendly Light Side Cafe offering breakfast from 7 am and lunch from 12 pm.



For the #Hashtag media launch, we setup our social media printer at the entrance. This added a fun element to break the ice, as the guests arrived. Rosé in hand the guests browsed the store took photos and started sharing their experience on social media using the hashtag '#TheSpaceNowShowing' for the duration of the evening and collecting their prints from our social printer station.

  We found that with this small exclusive crowd of invitees, it was great for us to have the opportunity to interact, walking around and helping to capture moments if someone need a photographer. They were all amazed at how quick and easy it was from posting an image with the hashtag, to fetching their prints. Need I say more.. “they loved us”.

  Above you can watch a very short clip of the launch and at the same time you get a glimpse how #Hashtag works on Instagram and Twitter throughout the launch. Enjoy!


Now Showing concept store will be completely reinvented every 6-8 weeks around a new theme. Open for shopping, events and designer takeovers.


Instagram printing at The Store Now Showing


Now Showing is open at 109 Waterkant Street:

The Dark Side: 31 August – 28 October

The Light Side: 2 November – 27 January

Tags: The store, now showing, launch, de waterkant, cape town events, hashtag printing, social media photobooth

Hashtag Printing Hire Was Built for Promoting and Enhancing Brands and Events Online. Gain Exposure and Create Organic Content by allowing guests to Instantly Print Branded Social Media Posts.

Social Media #hashtag Printing Is for Agencies, Store Launches, Brand Activations, Events and Weddings!